Social Media Marketing – The Groundswell Inside Your Company

This weeks post is about nurturing the groundswell within your organization, and one of the biggest take-aways I took from the prescribed reading was the three tips given for how to encourage internal groundswells: Here’s what you need to nurture the groundswell power of your employees: promote a listening culture from the top down, ease… More Social Media Marketing – The Groundswell Inside Your Company

Social Media Marketing – Energizing the Groundswell

This week’s reading was about energizing the groundswell, which was particularly interesting to me because I spent some time reading my favorite bloggers’ ‘About Me’ pages, learning about LikeItToKnow.it and its parent company RewardStyle, and updating my own About Me page. This chapter talks about how energizing via community engagement is the best way to… More Social Media Marketing – Energizing the Groundswell